Food Town Shopper is created with Bootstrap, using a lean and clean frame. Adding some javascript and jQuery made it more robust and user friendly. The build also lends itself to SEO optimization. This site specifically, I have SEO'd to the best of my ability, and have amazing results. FoodTownShoppers.com is consistantly in the number 1 spot on google under many keywords, and placing above major grocery chains, like Kroger and H.E.B.